A WEEK IN THE LIFE OF A CEO

A weekly update on the ins and outs of being a CEO as Multiview Media launches its new multi angle product allowing fans to be the director, a multi angle version of Netflix and “the jumbotron in your hand” for live onsite experiences.   A new year, new challenges and new products … Going to be a wild ride ……….


Week commencing 24th May 2021

Announced the launch of GroundUP Foundation festival featuring Grammy artist Snarky Puppy band members Michael League & Bill Laurence.  Plans underway to create a new sports & tech hub for Multiview Media at an iconic location.  New enhancements for the MVM player also underway to make it stand out from all other players both single or multi angle . Asked to be part of a research group into live streaming with DPP.  Been approached to be part of a growth group in London. Lots of other amazing opportunities lining up and having to work through the most focused on our Reach, Reaction, Revenue model.  Working several investors and this taking the most focus as we need too grow the team and expand to meet the requirements of the clients we have lined up.   Major break through on a new UGC element to our player. Been a step learning curve this week to develop skills in lots of new technology.   Teach an old dog new tricks.  It has been a stressful last few months and mental health become more important for all those involved . As a Bank Holiday weekend decided to put the out of office sign up and not open laptop till I return. Difficult not to sneak a peak but spent time away from the coalface and hope to recharge for the next chapter.  Being an entrepreneur is a rollercoaster ride and can be a lonely road as you convince others of the vision. 

Week commencing 17th May 2021

Lots of new plans on the horizon as we explore a new base for the sports & technical team. An exciting opportunity to create a superb environment at an amazing place being pulled together.  Lots of new clients lining up to use the platform for music & sport as we continue to schedule VOD and live streams.   Technical developments well underway as we develop new enhancements to fan experiences that no other platform have.  The team are exploring new partnerships where we can add the multi angle to established single angle providers well underway.  Lots of exciting projects, expansion & tech all underway with the team and the next 6 months will see everyones hard work come to fruition.   I am very lucky to be surrounded by some of the best people in their chosen areas who are keen to make a difference.  Shame to hear about the issues with Glastonbury over the weekend and highlights how competitive the industry bis and how technology has to be robust across all aspects from capture, ticketing to streaming.   

Week commencing 10th May 2021

A very busy week announcing I am hosting a panel at Dublin Tech Summit in June with Kelli Richards Ty Roberts and V V Brown. ( thanks to team at Dawbell for sorting).   Lots of tech demoes this week by companies who want to enhance our product.  Major investment company meetings as we grow the company to meet the need being shown by prospective clients across music ,sport & education as well as territories.  Updating the website and learning new skills along the way.  Seemed to have been a technical week and a learning curve for me with what is possible.  Very lucky to have a great team around me who advise and guide in key areas as we are about to expand the business after a long hibernation. 

Week commencing 3rd May 2021

A week of brand engagement for many of our events from VOD catalogues, live shows, global festivals , emerging artists virtual school tours & more .  Some more technical enhancements being planned and lots of calls being scheduled.  Investor calls moving along re the current SEIS/ EIS round . Working on a Grammy artists shows and working with management to sort the final points.  As we can embed our unique player within third party sites we are exploring some major partnerships to bring the player to the masses across some major territories.  2022 shaping up nicely…

Week commencing 26th April 2021

Another busy week focused on finding the investors to take the product to the next level .  Breaking new ground with this product limits the investment pool but working with current investors to find the right people .   Calls with a major new client who will open a massive market and build a great partnership across sport, music & film . Technical additions being planned with major providers in Europe and USA . Attended Sports Pro Live ( courtesy of Richard at Sport pro media ) and some interesting panels , Great meetings re the “ Jumbotron in your hand “ and building plans for 2022 . Been in dialogue with brands for the virtual schools tour, granny artist shows and “ the jumbotron “  again new ground for these and need team to assist to get all this across the line .  OKR completed and focusing on reach , reaction & revenue so structures in place once the investors release capital.

Week commencing 19th April 2021

Another very busy week at Multiview Media.  Massive progress underway re the emerging artist virtual schools tour as the team sort schools being secured, artist being lined up, working with brands re sponsorship deals.  Meetings with various investors this week as we are securing the next big raise. I was  speaking at Canada’s Indie101 and  a great opportunity to promo the platform, speak to attendees ( thanks to Dawbell for securing) .  Spoke to an ex student of mine V V Brown and planning something for the near future( news to follow ) .  Helping another ex student Hana Brooks ( who is on our virtual schools tour ) as she gets backing from BBC introducing & creating some amazing tracks. Helping her as she is looking to secure management, label & a songwriting trip to LA later this year. ( never stopped being a manager & teacher !!).

On a different note – it is often difficult for bosses to admit they are struggling and during these difficult times we all face challenges. I was lucky to be part of E2E peer to peer programme and have people to talk to in confidence and share support.  The need for a C suite Samaritans has become evident this week as I speak to a lot of people in various industries.  We all try to appear as swans and keep a stiff upper lip and this can be hard and need somewhere to turn.  Multiview Media will be reviewing its mental health strategies to support the team and widen that to other businesses and look at how we can create a safety net for bosses / entrepreneurs.

” Don’t be afraid to ask for help when you need it. I do that every day.  Asking for help isn’t a sign of weakness, it’s a sign of strength.”  Barack Obama

Week commencing 12th April 2021

Another busy week as we prepare for the emerging artist virtual schools tour across UK in June & USA/ India in sept .  Caught up with artists, labels, & brands and a first trip into London in a long time to meet with the schools tour organiser.   Also lots of follow up info for potential investors as the momentum grows. Year end working through the spreadsheets & Xero.  De brief with team from Jeeni and discussed future plans.  Been recharging my leadership learning after attending E2E peer to peer program.  Notable discoveries this week . Simon Sinek outlined CEO should be called CVO ( chief Vision officer) and I am considering this title change.  Also John Maxwell leadership program highlights some key elements including ” In Business a no is not a no but a delayed yes ” and the 20/80 Pareto principle.  Been invited to speak at Indie101 music conference Saturday 24th April.

Week commencing 5th April 2021

A busy week as we deliver the JAM festival for Jeeni & AmplifyX.  Although a single angle project we are building strong relationships with clients for the future.  Planning the launch of the Emerging artists virtual schools tour for Monday 12th for UK in June / July and rolling out to USA & India from Sept..  More tech demoes with major artists representatives getting on everyones radar this week.  Calls with third party ticketing companies re embedding our player within infrastructures.  Some key strategic planning meetings re finance , marketing & technical all achieved to cover the next 12 – 18 months …  team starting to take shape and the roadmap clear.  Multi angle getting noticed and attracting some major clients for end of 2021 into 2022.

Week commencing 29th March 2021

Another busy week despite only 4 real days.  More important calls with major record label execs, CMO’s of major brands, technical partners and investors . Things moving fast in all directions. The virtual multi angle schools tour taking shape and widening across more territories.  The list of grammy artists lining up to use is growing and signatures coming. The enquries for VOD usage , Live streams and “the Jumbotron ” growing every day and we are structuring the roll out of the tech.  Working with very interesting projects .   Finished the E2E peer to peer programme and sad to end the “entrepreneur self help group”. met some super people and talked through a myriad of situations over the 3 months. Some exceptional companies and products from all different industries.  A big thank you to Shalini Khemka at E2E for the opportunity & Katy Trost the programme lead.

Week commencing 22nd March 2021

A busy week of working with investors as the business now has traction and attracting a lot of interest. Having to remember all the key numbers (oh to be a CFO).   Lots of strategic partnerships moving forward with some major players and these will enhance the delivery of Multiview Media package.  More demoes of the product to major agents, managers, artists & sports organisations.  The “Jumbotron in your hand” securing major festivals for 2022 and working with ticketing companies & more to build the infrastructure.   Tech developments underway and additional features being planned.

Week commencing 15th March 2021

Having been a music teacher before starting as an entrepreneur I had the privilege to teach some amazing young musicians/ students. Many have gone in to the music industry like Slowthai, Flux Pavilion, Many have gone in to teaching and it was with great sadness that one of my ex trombone pupils died recently. Jon Lloyd was an amazing inspiration as a teacher to so many young musicians and such a great person in the Northampton area. He will be sadly missed and I had the privelage to know him. Thoughts & prayers with the family at this difficult time.  Myself and fellow co founder Alex received our vaccine shots this week.   This week has been filled with demos of our latest platform to major artist management companies , global agencies and more being scheduled.  We are about to secure Grammy artists to use the platform for upcoming shows and negotiating major festivals for “the jumbotron in your hand” now events starting to open.   The ability to embed the player in third party sites ( even VR) is attracting major clients looking for a B2C model.   Main focus now on the investor side to fund this rapid growth curve. I also had the opportunity to work with a school I used to teach at.  Helping them with a BTEC assignment with interviews, CV experience. Having been an examiner / external verifier for vocational subjects I can really appreciate the school reaching out to businesses and giving the students access to real world scenarios & people.

Week commencing 8th March 2021

BIG NEWS on the data front after studying the 6000 views last month of the new platform we discovered that fans stay engaged up to 20% longer than single angle content. Lots of new potential projects came in re TV, Audio, sport and music and we will be looking to confirm all these and schedule in over the next few months.  Reviewing the website layouts / branding  as we look to complete the new one soon.  Reviewing the team and key roles within the organisation as the need to expand due to the demand for multi angle content is well underway.  Hoping to close current fund around this month.   Embedding the player in third party sites and even VR expanding the reach, revenue and reaction..

Week commencing 1st March 2021

Lots of moving parts as the buzz for Multiview player grows. Following up lots on the content front with VOD catalogues.  Discussions re brand partnerships underway.  Attended Sports Pro Media OTT summit and some superb panels, insights and networking.  Some key Sports execs connected and following up MVM. Meetings with key people regarding NED, finance, tech and marketing opportunities.   A great start to the year and the opportunities across music, sport & e sport growing quickly and the schedules starting to fill for Summer onwards.

Week commencing 22nd Feb 2021

Another busy week of PR, financial and technical meetings.  “The jumbotron in your hand” gaining a  boost after Covid restrictions being lifted so more live events being rescheduled. Attended regular E2E peer to peer event and great to discuss with other entrepreneurs and hear their successes. Lots of events and projects being calendared and will be a busy Summer & Autumn.  Major content rights holders in contact looking at how to add value to their assets & multi angle offering the alternative.  Our player embedded in VR adding a new opportunity and several cool projects being sorted using this technical development.

Week commencing 15th Feb 2021

After a busy week previously preparing for JBTV Festival and embedding in Tixr a chance to relax ( or so we thought). Major buzz created from all the PR and the shows has triggered a Tsunami of enquries to use the multi angle tech.  We are focusing on the next phase of fundraise and updating the pitch deck & 5 year plan. Reached out to Connectd re NED financial execs. Calls with VC and fund managers all well underway. Interesting potential use of the technology underway with a left field market we had not considered.   Working on programme finance to create content.  Working on sport focus with possible Sports Pro Live coming up and in discussion with various sports content holders. live sports events to utilise “The jumbotron in your hand”. Featured article in my local paper means my anonymity is blown ….

Week commencing 8th Feb 2021

A busy week preparing for JBTV Festival.  Major PR thanks to Dawbell team incl Music Week, Pollstar, Broadcast Now and many more.  Lots of Q & A sessions, updating social media and contacting the artists social media to promote the multi angle shows.  Working the financials with potential investors, strategic partners, brands and programme financiers.

Week commencing 25th Jan 2021

Lots of moving parts as we head towards JBTV Festival 12-14th Feb. Lots of last minute links to be sorted, new artists content to be added.  Major PR campaign about to go live.  We received our award from CES in the post from Verizon Media so that has pride of place on the shelf, just below my Guinness world record certificate on the wall….  The team are working hard to co ordinate all the technical, marketing and legal elements for the JBTV Festival.  Shaping up to be a busy year and only the first month !!!.

Week commencing 18th Jan 2021

Major follow ups from CES and the beginning of the PR campaign.  Working with Dawbell & SQN to put together marketing plan for next few months.  Main focus now on JBTV Festival 12-14th Feb.  Major artists content to be streamed on the platform.  Team working on the package for JBTV. Spoke to Nordoff Robbins who we will be supporting as a chosen charity.   Closed out an investor who will add great value to the business with expert knowledge of brands / seo and marketing.

Week commencing 11th Jan 2021

CES kicks off and Multiview Media win Brand Blazer program run by Verizon Media. Getting mentioned by the CEO of Verizon. Promoted case study with Verizon Media, develop our partnership with them  and we win a trophy ( picture to follow).  We sign with music PR company Dawbell (Elton John/  Sir Paul Mcartney/ BTS ) and schedule a solid PR campaign into 2021.  Our sports marketing firm SQN supply us with e sport content from their recent RaceMe Init event.  Working investors before we launch JBTV music festival.   The team taking shape with technical & marketing as we begin to grow into 2021.  Lots of missed opportunities due to delays in 2020 but building the multi angle version of Netflix and planning the launch of “the Jumbotron in your hand” to change all that in 2021. Attending a 3 month E2E peer to peer program and great to talk to other entrepreneurs, 1-2-1 sessions and sharing good ideas to help us all develop ourselves and our businesses.

Week commencing 4th Jan 2021.

A busy start to the new year with CES only a week away.  Preparing the new platform for launch and final testing, edits and migration behind the scenes.   A major PR campaign underway so meetings re the designs, press releases, video interviews all being prepared.  Being backed by a major USA company at CES has its pressures for us to deliver but the team are all pulling together to get this in place.   Dealing with investors as the last chance in this round before it all goes public so several calls back and forth negotiating final terms.  Friday came and most elements lined up. few loose ends that can be sorted so a busy and productive week 1…… Thanks to a superb team for getting things sorted.

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