A WEEK IN THE LIFE OF A CEO

A weekly update on the ins and outs of being a CEO as Multiview Media launches its new multi angle product allowing fans to be the director, a multi angle version of Netflix and “the jumbotron in your hand” for live onsite experiences.   A new year, new challenges and new products … Going to be a wild ride ……….

Week commencing 30th August 2021.

A shorter week with a UK bank Holiday but still lots going on.  Lots of exciting projects across music , sports, education & e sports being sorted for 2022, new website mvmplayer.com underway, new updates for the platform.  Plans for the new sports & tech hub taking shape.  New USA customer signed up looking to expand their single angle to multi angle.   Finally stage managed the main stage at Northampton Music festival this weekend with some of the towns amazing talent. Very lucky to have such a thriving music scene that has produced Slowthai, Flux Pavillion, V V Brown, Temples & many more …( many of these I have been associated with over the years !) 

Week commencing 23rd August 2021.

With so many people fitting in a last holiday of the Summer things are quieter this week. Main focus updating the paperwork, Data room & OKRs ready for the next stages of growth.  Chance to spend quality time with family and met up with oldest friend who is senior exec at Monster energy who was in the region for Moto GP.  Very lucky to have supportive family & friends as being an entrepreneur has placed a lot on them over the years.   

Week commencing 16th August 2021.

Full steam ahead…many moving parts as momentum grows.  Working closely with team re investment, technical developments, clients across music, sport, e sports & education.  The roadmap, after a few detours, back on track..  Being an entrepreneur is about patience, passion and perseverance. 

Week commencing 9th August 2021.

The ever fluctuating rollercoaster of business never ceases to amaze me.   This week we have had major customers from across music, sport, e sport & education all reach out for exceptional projects to use our technology.  Also if you don’t ask you don’ get. Having asked a CEO about investment the wheels started to move. Lots of moving parts all underway and the upward climb on the rollercoaster to excitement begins again.    I am lucky to have such experts around me across technology, marketing, finance to guide us through.  The team is what makes the vision I have come alive… 

Week commencing 2nd August 2021.

Teamwork is critical to success and having the right team makes all the difference.  “When the going gets tough the tough get going” .  We have been at some major crossroads over the year through covid and the team have stayed focussed and found solutions to technical , financial and marketing problems.   This week was back to presenting the product to major players in the world of music , sport & education.  Laying foundations for 2022 and the expansion of MVM.  Some key decisions about the future of MVM have been taken and the journey to deliver that new vision is underway.  Several global projects in negotiation, technical updates on the way. Finance key focus at the moment to grow the product, the team and the exposure. All the dominoes lining up as we rocket towards 2022.   A world beating product with a world beating team. 

Week commencing 26th July 2021.

Family is a priority over the business  & after helping eldest daughter move in to a new house & start a new job I had just returned back to the office when she called to say she had been in a road accident so headed back to help. Luckily not injured but obviously shaken.    Re the business – started London & Partners growth program so looking forward to expanding our presence in London & advice & guidance as we grow.  Sport taking a major interest in the platform and some amazing contacts reached out to us this week to explore the “jumbotron in your hand” .  Still sorting the investment to grow the business and completing progress calls with syndicates, angels & more to get the backing for the next amazing stages of the business. 

Week commencing 19th July 2021.

Another busy week and this time participating in Step up with Virgin Start Up.  Always great to hear from other entrepreneurs re their journey, their exceptional products and advice from industry experts in finance, marketing, sales & to hear from an angel investor.  Reviewing the message, pitch deck, focus and always seeking advice and guidance to build the best product & business. Working hard with investors to get across the line and grants, R & D etc all on the way.  privileged to attend a masterclass by Peter Docker who co wrote book with Simon Sinek. A great session based on his forthcoming book ” Leading from the jumpseat”.   Surround yourself with people who know their area of expertise, dont be afraid to ask for advice. A business is not about one person but about the team involved. 

Week commencing 12th July 2021.

Being a CEO is not always about the multi million dollar lifestyle but does mean always responding to problems or issues that occur.  This can be technical. marketing, personnel, financial and more.   Having the difficult conversations, dealing directly with the issues and not passing down the chain . Coming up with solutions and not hiding when things get tough.  This week has been a week of finding resolutions to problems, dealing with issues head on and moving through the negative to get to the positive. I am lucky to have some exceptional people around me to advise, guide, help, support when the going gets tough.   On more positive notes we have major clients wanting meetings to discuss the product for 2022 including major mobile network carriers around the world.  5G providers,  sports marketing / rights holders. Major education organisations & top audio companies .   New user generated ideas also developed to a dd to the family of products we can deliver.  Nice to end the week on a positive note & we always start every meeting with positive news as a way to uplift everything we do.  

Week commencing 5th July 2021.

Another forward facing week focused on increasing reach, reaction & revenue.  Started innovate Uk Edge program and a Smart grant application underway.  Shortlisted for Impact Edtech funding re our differentiate learning player for schools & colleges.  Curating SXSW panels for 2022 and planning for the event.   Constantly updating docs for major events and we are developing an iconic venue to utilise the “jumbotron in your hand” .  Started our audio enhancement plan signing with Dolby. Still working  to close the investor round and have a team dealing with HNW and angels as we build traction in to 2022.  Communication is key to developing the business, relationships and keeping the team focussed. Sometimes we have to have the difficult conversation and confront issues head on. We try through our culture https://multiviewmedia.co.uk/our-culture/ to be open and listen to all sides and diffuse issue before they become a fire.  Being a leader you cannot hide and must step up to deal with issues and work through resolutions for the benefit of all parties. 

Week commencing 28th June 2021.

Following all the programs we have been accepted on has led to updating all the key documents , roadmap, financials as we source investment to deliver our audacious new plans. Working on new technical updates, new products using our system, major events for end of the year & 2022.  Lots of restructuring as we focus on a few key areas.  When the going gets tough the tough get going and the last 6 months have seen the tough get going. Those who have stepped up and supported when others drop out.  You see who are the real believers and those just in it when things are easy. We have the team nearly all set & key partnerships to put MVM back where it should be end of 2021 and into 2022.  

Week commencing 21st June 2021 

As an entrepreneur you need to always be researching, exploring and listening to others. This week has been about seeking advice and guidance as we look to grow.  I am now part of DPP live production research group . Sitting alongside Tier 1 companies in streaming & broadcast and discussing the new technology and how it can be used.  Looking forward to being part of the report.   Been selected for Innovate UK edge program with support on funding , growth & reviewing the business. New skills developed re Orbit & Growth mapper.  Step up with Virgin Start Up also accepted us on their program with advice on funding , marketing & strategy. Finally been selected for London & Partners growth program after we connected via Dept of international Trade & SXSW it is great to have them involved as we motor towards 2022.  I am lucky to have around me some amazing people who are supporting me and the business as we try to attain the targets we set.  Not everything goes to plan and you have to be able to adapt , pivot or respond to diversions in the roadmap.

Week commencing 14th June 2021 

After a few difficult weeks it’s time to re-focus and realign with work life balance, the business OKR,s KPIs and the product directions .   Family & health are more important than killing yourself .  Dedication is one thing but as  entrepreneurs you can be so laser focussed that 9-5 does not exist. Time to address that for sanity and safety.   Secondly I was very lucky to record the Dublin Tech Summit panels with Kelli Richards, V V Brown & Ty Roberts prior to being off . They went our and were well received . (Big thanks to Dawbell for getting us the slots) . I was very sad to let Groundup foundation down due to my situation and humbly apologies to them and the fans for the need for them to relocate. Thanks to Brian at Nugs.net for being able to support and help them out.  With many challenges we are now refocused on working with an iconic venue to base our products and build .  To expand the user generated side of the product and build as a premium feature with single angle providers .   We have people working with key investors to deliver this re focus and 2022 will be the break out year .   The OKRs of Reach, Reaction & Revenue are still in place and updating the documentation allows me to sit quietly and rebuild the backend of the system de risk and de stress ……

Apologies as several weeks have passed since my last update.  Due to a family issue and personal health issues it has been a difficult few weeks.  Main focus has been on family & health at the expense of MVM.   It is clear the toll being an entrepreneur has on oneself and those around you.  Taking time to review the focus, workload & how to relax.   Planning more walks, schedule time to just deal with business. Switch off laptop & phone at weekends and focus on family.   After years of 24/7 business it’s time to address the work life balance.    On a positive note I am hosting a panel at Dublin Tech Summit this week with Kelli Richards ( advisor to MVM ) and pop star V V Brown.  Discussing the way music streaming has changed and how it affects business and artists.  I am also hosting a fireside chat with Ty Roberts ( another MVM advisor) on the technology developments in music streaming.  

Week commencing 24th May 2021

Announced the launch of GroundUP Foundation festival featuring Grammy artist Snarky Puppy band members Michael League & Bill Laurence.  Plans underway to create a new sports & tech hub for Multiview Media at an iconic location.  New enhancements for the MVM player also underway to make it stand out from all other players both single or multi angle . Asked to be part of a research group into live streaming with DPP.  Been approached to be part of a growth group in London. Lots of other amazing opportunities lining up and having to work through the most focused on our Reach, Reaction, Revenue model.  Working several investors and this taking the most focus as we need too grow the team and expand to meet the requirements of the clients we have lined up.   Major break through on a new UGC element to our player. Been a step learning curve this week to develop skills in lots of new technology.   Teach an old dog new tricks.  It has been a stressful last few months and mental health become more important for all those involved . As a Bank Holiday weekend decided to put the out of office sign up and not open laptop till I return. Difficult not to sneak a peak but spent time away from the coalface and hope to recharge for the next chapter.  Being an entrepreneur is a rollercoaster ride and can be a lonely road as you convince others of the vision. 

Week commencing 17th May 2021

Lots of new plans on the horizon as we explore a new base for the sports & technical team. An exciting opportunity to create a superb environment at an amazing place being pulled together.  Lots of new clients lining up to use the platform for music & sport as we continue to schedule VOD and live streams.   Technical developments well underway as we develop new enhancements to fan experiences that no other platform have.  The team are exploring new partnerships where we can add the multi angle to established single angle providers well underway.  Lots of exciting projects, expansion & tech all underway with the team and the next 6 months will see everyones hard work come to fruition.   I am very lucky to be surrounded by some of the best people in their chosen areas who are keen to make a difference.  Shame to hear about the issues with Glastonbury over the weekend and highlights how competitive the industry bis and how technology has to be robust across all aspects from capture, ticketing to streaming.   

Week commencing 10th May 2021

A very busy week announcing I am hosting a panel at Dublin Tech Summit in June with Kelli Richards Ty Roberts and V V Brown. ( thanks to team at Dawbell for sorting).   Lots of tech demoes this week by companies who want to enhance our product.  Major investment company meetings as we grow the company to meet the need being shown by prospective clients across music ,sport & education as well as territories.  Updating the website and learning new skills along the way.  Seemed to have been a technical week and a learning curve for me with what is possible.  Very lucky to have a great team around me who advise and guide in key areas as we are about to expand the business after a long hibernation. 

Week commencing 3rd May 2021

A week of brand engagement for many of our events from VOD catalogues, live shows, global festivals , emerging artists virtual school tours & more .  Some more technical enhancements being planned and lots of calls being scheduled.  Investor calls moving along re the current SEIS/ EIS round . Working on a Grammy artists shows and working with management to sort the final points.  As we can embed our unique player within third party sites we are exploring some major partnerships to bring the player to the masses across some major territories.  2022 shaping up nicely…

Week commencing 26th April 2021

Another busy week focused on finding the investors to take the product to the next level .  Breaking new ground with this product limits the investment pool but working with current investors to find the right people .   Calls with a major new client who will open a massive market and build a great partnership across sport, music & film . Technical additions being planned with major providers in Europe and USA . Attended Sports Pro Live ( courtesy of Richard at Sport pro media ) and some interesting panels , Great meetings re the “ Jumbotron in your hand “ and building plans for 2022 . Been in dialogue with brands for the virtual schools tour, granny artist shows and “ the jumbotron “  again new ground for these and need team to assist to get all this across the line .  OKR completed and focusing on reach , reaction & revenue so structures in place once the investors release capital.

Week commencing 19th April 2021

Another very busy week at Multiview Media.  Massive progress underway re the emerging artist virtual schools tour as the team sort schools being secured, artist being lined up, working with brands re sponsorship deals.  Meetings with various investors this week as we are securing the next big raise. I was  speaking at Canada’s Indie101 and  a great opportunity to promo the platform, speak to attendees ( thanks to Dawbell for securing) .  Spoke to an ex student of mine V V Brown and planning something for the near future( news to follow ) .  Helping another ex student Hana Brooks ( who is on our virtual schools tour ) as she gets backing from BBC introducing & creating some amazing tracks. Helping her as she is looking to secure management, label & a songwriting trip to LA later this year. ( never stopped being a manager & teacher !!).

On a different note – it is often difficult for bosses to admit they are struggling and during these difficult times we all face challenges. I was lucky to be part of E2E peer to peer programme and have people to talk to in confidence and share support.  The need for a C suite Samaritans has become evident this week as I speak to a lot of people in various industries.  We all try to appear as swans and keep a stiff upper lip and this can be hard and need somewhere to turn.  Multiview Media will be reviewing its mental health strategies to support the team and widen that to other businesses and look at how we can create a safety net for bosses / entrepreneurs.

” Don’t be afraid to ask for help when you need it. I do that every day.  Asking for help isn’t a sign of weakness, it’s a sign of strength.”  Barack Obama

Week commencing 12th April 2021

Another busy week as we prepare for the emerging artist virtual schools tour across UK in June & USA/ India in sept .  Caught up with artists, labels, & brands and a first trip into London in a long time to meet with the schools tour organiser.   Also lots of follow up info for potential investors as the momentum grows. Year end working through the spreadsheets & Xero.  De brief with team from Jeeni and discussed future plans.  Been recharging my leadership learning after attending E2E peer to peer program.  Notable discoveries this week . Simon Sinek outlined CEO should be called CVO ( chief Vision officer) and I am considering this title change.  Also John Maxwell leadership program highlights some key elements including ” In Business a no is not a no but a delayed yes ” and the 20/80 Pareto principle.  Been invited to speak at Indie101 music conference Saturday 24th April.

Week commencing 5th April 2021

A busy week as we deliver the JAM festival for Jeeni & AmplifyX.  Although a single angle project we are building strong relationships with clients for the future.  Planning the launch of the Emerging artists virtual schools tour for Monday 12th for UK in June / July and rolling out to USA & India from Sept..  More tech demoes with major artists representatives getting on everyones radar this week.  Calls with third party ticketing companies re embedding our player within infrastructures.  Some key strategic planning meetings re finance , marketing & technical all achieved to cover the next 12 – 18 months …  team starting to take shape and the roadmap clear.  Multi angle getting noticed and attracting some major clients for end of 2021 into 2022.

Week commencing 29th March 2021

Another busy week despite only 4 real days.  More important calls with major record label execs, CMO’s of major brands, technical partners and investors . Things moving fast in all directions. The virtual multi angle schools tour taking shape and widening across more territories.  The list of grammy artists lining up to use is growing and signatures coming. The enquries for VOD usage , Live streams and “the Jumbotron ” growing every day and we are structuring the roll out of the tech.  Working with very interesting projects .   Finished the E2E peer to peer programme and sad to end the “entrepreneur self help group”. met some super people and talked through a myriad of situations over the 3 months. Some exceptional companies and products from all different industries.  A big thank you to Shalini Khemka at E2E for the opportunity & Katy Trost the programme lead.

Week commencing 22nd March 2021

A busy week of working with investors as the business now has traction and attracting a lot of interest. Having to remember all the key numbers (oh to be a CFO).   Lots of strategic partnerships moving forward with some major players and these will enhance the delivery of Multiview Media package.  More demoes of the product to major agents, managers, artists & sports organisations.  The “Jumbotron in your hand” securing major festivals for 2022 and working with ticketing companies & more to build the infrastructure.   Tech developments underway and additional features being planned.

Week commencing 15th March 2021

Having been a music teacher before starting as an entrepreneur I had the privilege to teach some amazing young musicians/ students. Many have gone in to the music industry like Slowthai, Flux Pavilion, Many have gone in to teaching and it was with great sadness that one of my ex trombone pupils died recently. Jon Lloyd was an amazing inspiration as a teacher to so many young musicians and such a great person in the Northampton area. He will be sadly missed and I had the privelage to know him. Thoughts & prayers with the family at this difficult time.  Myself and fellow co founder Alex received our vaccine shots this week.   This week has been filled with demos of our latest platform to major artist management companies , global agencies and more being scheduled.  We are about to secure Grammy artists to use the platform for upcoming shows and negotiating major festivals for “the jumbotron in your hand” now events starting to open.   The ability to embed the player in third party sites ( even VR) is attracting major clients looking for a B2C model.   Main focus now on the investor side to fund this rapid growth curve. I also had the opportunity to work with a school I used to teach at.  Helping them with a BTEC assignment with interviews, CV experience. Having been an examiner / external verifier for vocational subjects I can really appreciate the school reaching out to businesses and giving the students access to real world scenarios & people.

Week commencing 8th March 2021

BIG NEWS on the data front after studying the 6000 views last month of the new platform we discovered that fans stay engaged up to 20% longer than single angle content. Lots of new potential projects came in re TV, Audio, sport and music and we will be looking to confirm all these and schedule in over the next few months.  Reviewing the website layouts / branding  as we look to complete the new one soon.  Reviewing the team and key roles within the organisation as the need to expand due to the demand for multi angle content is well underway.  Hoping to close current fund around this month.   Embedding the player in third party sites and even VR expanding the reach, revenue and reaction..

Week commencing 1st March 2021

Lots of moving parts as the buzz for Multiview player grows. Following up lots on the content front with VOD catalogues.  Discussions re brand partnerships underway.  Attended Sports Pro Media OTT summit and some superb panels, insights and networking.  Some key Sports execs connected and following up MVM. Meetings with key people regarding NED, finance, tech and marketing opportunities.   A great start to the year and the opportunities across music, sport & e sport growing quickly and the schedules starting to fill for Summer onwards.

Week commencing 22nd Feb 2021

Another busy week of PR, financial and technical meetings.  “The jumbotron in your hand” gaining a  boost after Covid restrictions being lifted so more live events being rescheduled. Attended regular E2E peer to peer event and great to discuss with other entrepreneurs and hear their successes. Lots of events and projects being calendared and will be a busy Summer & Autumn.  Major content rights holders in contact looking at how to add value to their assets & multi angle offering the alternative.  Our player embedded in VR adding a new opportunity and several cool projects being sorted using this technical development.

Week commencing 15th Feb 2021

After a busy week previously preparing for JBTV Festival and embedding in Tixr a chance to relax ( or so we thought). Major buzz created from all the PR and the shows has triggered a Tsunami of enquries to use the multi angle tech.  We are focusing on the next phase of fundraise and updating the pitch deck & 5 year plan. Reached out to Connectd re NED financial execs. Calls with VC and fund managers all well underway. Interesting potential use of the technology underway with a left field market we had not considered.   Working on programme finance to create content.  Working on sport focus with possible Sports Pro Live coming up and in discussion with various sports content holders. live sports events to utilise “The jumbotron in your hand”. Featured article in my local paper means my anonymity is blown ….

Week commencing 8th Feb 2021

A busy week preparing for JBTV Festival.  Major PR thanks to Dawbell team incl Music Week, Pollstar, Broadcast Now and many more.  Lots of Q & A sessions, updating social media and contacting the artists social media to promote the multi angle shows.  Working the financials with potential investors, strategic partners, brands and programme financiers.

Week commencing 25th Jan 2021

Lots of moving parts as we head towards JBTV Festival 12-14th Feb. Lots of last minute links to be sorted, new artists content to be added.  Major PR campaign about to go live.  We received our award from CES in the post from Verizon Media so that has pride of place on the shelf, just below my Guinness world record certificate on the wall….  The team are working hard to co ordinate all the technical, marketing and legal elements for the JBTV Festival.  Shaping up to be a busy year and only the first month !!!.

Week commencing 18th Jan 2021

Major follow ups from CES and the beginning of the PR campaign.  Working with Dawbell & SQN to put together marketing plan for next few months.  Main focus now on JBTV Festival 12-14th Feb.  Major artists content to be streamed on the platform.  Team working on the package for JBTV. Spoke to Nordoff Robbins who we will be supporting as a chosen charity.   Closed out an investor who will add great value to the business with expert knowledge of brands / seo and marketing.

Week commencing 11th Jan 2021

CES kicks off and Multiview Media win Brand Blazer program run by Verizon Media. Getting mentioned by the CEO of Verizon. Promoted case study with Verizon Media, develop our partnership with them  and we win a trophy ( picture to follow).  We sign with music PR company Dawbell (Elton John/  Sir Paul Mcartney/ BTS ) and schedule a solid PR campaign into 2021.  Our sports marketing firm SQN supply us with e sport content from their recent RaceMe Init event.  Working investors before we launch JBTV music festival.   The team taking shape with technical & marketing as we begin to grow into 2021.  Lots of missed opportunities due to delays in 2020 but building the multi angle version of Netflix and planning the launch of “the Jumbotron in your hand” to change all that in 2021. Attending a 3 month E2E peer to peer program and great to talk to other entrepreneurs, 1-2-1 sessions and sharing good ideas to help us all develop ourselves and our businesses.

Week commencing 4th Jan 2021.

A busy start to the new year with CES only a week away.  Preparing the new platform for launch and final testing, edits and migration behind the scenes.   A major PR campaign underway so meetings re the designs, press releases, video interviews all being prepared.  Being backed by a major USA company at CES has its pressures for us to deliver but the team are all pulling together to get this in place.   Dealing with investors as the last chance in this round before it all goes public so several calls back and forth negotiating final terms.  Friday came and most elements lined up. few loose ends that can be sorted so a busy and productive week 1…… Thanks to a superb team for getting things sorted.

Copyright Multiview Media Limited 2021

Company no 11718901

Reg Address 
Seebeck House 1 Seebeck Place, Milton Keynes, MK5 8FR

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